Carl M. Dameron
Advertising & Public Relations Expert | Strategic Communications Leader
With more than 37 years of experience in advertising, public relations, and strategic communications, Carl M. Dameron has built a distinguished career serving organizations across the private, public, and nonprofit sectors — including corporations, government agencies, and community-based organizations.
Carl’s expertise spans every facet of communication strategy, from high-level planning to on-the-ground engagement. His professional strengths include:
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Media Relations: Securing coverage from top-tier local, regional, national, and international media outlets.
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Strategic Planning: Developing, implementing, and managing comprehensive programs to achieve organizational goals.
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Advertising Campaigns: Crafting campaigns that drive measurable results — increasing sales, shifting public perception, and influencing target audiences.
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Public Outreach & Advocacy: Leading initiatives that address social issues, real estate development, education, entertainment, environmental challenges, and public health policy.
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Program Evaluation: Designing and executing evaluation frameworks to measure impact and effectiveness.
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Community Representation: Serving as spokesperson for community campaigns, engaging with media, business leaders, elected officials, and the public.
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Educational Campaigns: Creating training programs, materials, and media strategies that elevate public awareness.
Known for his creativity, tenacity, and results-driven approach, Carl combines research-based insights with real-world experience. He immerses himself in communities, listens to stakeholders, and uncovers the motivations that shape audience behavior — translating those insights into compelling messages that move people to action.
Carl has held executive leadership roles with major organizations including Weber Shandwick, Electronic Data Systems (EDS), and BSMG (Bozell Sawyer Miller Group).
Today, he leads a talented team of creative professionals who specialize in developing big ideas, powerful language, and striking visuals that captivate audiences and help clients achieve their communications goals.